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THIS IS OUR STORY

Crenshaw sign

FROM THE STREETS FOR THE STREETS.

Back in the early 90’s, South central la was not a place where people were free to express themselves. You needed to fit in to “survive.” Amir derived from the streets; built with the premise that we all have something creative to offer the world.

Amir is a brand centered on authenticity and creative expression. we are breaking the barriers and stigma of fashion in the streets, by creating high-quality streetwear for all, men and women.

STARTED AT THE KITCHEN TABLE

Through years of trials and tribulations, we were able to bring amir from the kitchen table to a large-scale manufacturer. All of our items are cut and sewn in los angeles, ca. We carefully source high quality materials and trims to ensure we are creating premium products at all times. we don’t just stamp our logo on tees; we create original designs -- full cut-and-sew.